STEPPER EYEWEAR Celebrates 55 Years of Innovation and Excellence
STEPPER EYEWEAR and VISIONCARE, a global leader in eyecare innovation and quality, proudly marks its 55th anniversary this year. Since its inception in 1970, STEPPER EYEWEAR has continuously pushed the boundaries of design, comfort, and material innovation, establishing itself as a preferred choice among eyecare professionals and consumers worldwide.
A Journey of Vision and Innovation
For over five decades, STEPPER EYEWEAR has been synonymous with precision craftsmanship and pioneering spirit. Founded by Hans Stepper in Stuttgart. Germany, the brand began with a mission to create eyewear that offered not just style but also unparalleled comfort and fit. Through years of dedicated research and development, STEPPER EYEWEAR revolutionised the industry with lightweight, ergonomic designs, embracing advanced materials such as TX5 and Titanium to set new standards.
Global Expansion and Enduring Quality
From its humble beginnings in Germany, STEPPER EYEWEAR has expanded to become a global brand, with presence in over 50 countries. Its commitment to delivering high-quality, precision-engineered eyewear has earned the brand a loyal customer base and a trusted reputation among optical professionals worldwide.
A Portfolio That Adapts to Local Needs
With a portfolio of more than 2,500 frame designs, STEPPER EYEWEAR has the unique ability to create localised frame catalogues that respond to specific regional demands and aesthetic preferences. This flexible approach means popular styles can remain in production for as long as demand exists, ensuring continuity for retailers and wearers alike. At the same time, STEPPER EYEWEAR continues to drive innovation with over 150 new frame designs developed each year, keeping the brand fresh, relevant, and responsive to changing consumer needs.
Core Brand Values: Innovation, Comfort, and Quality
At the heart of STEPPER EYEWEAR’s success are its core values: continuous innovation, meticulous attention to detail, and a passion for creating eyewear that feels as good as it looks. Whether using hypoallergenic materials or advanced ergonomic designs, every STEPPER EYEWEAR frame embodies these principles.
Broadening Horizons with STEPPER VISIONCARE
For the first time in the brand’s history STEPPER EYEWEAR has added lenses to its portfolio via STEPPER VISIONCARE. This strategic expansion into the optical lens market reflects the brand's commitment to broadening its appeal and offering comprehensive vision solutions. By combining its signature innovation with advanced lens technology, STEPPER VISIONCARE ensures that consumers experience the same level of quality and comfort that they have come to expect from STEPPER EYEWEAR frames.
As the brand moves forward, STEPPER EYEWEAR remains dedicated to pushing the limits of technology and design. The next chapter of its story will continue to be shaped by innovation, as the company strives to offer even more advanced solutions to meet the evolving needs of eyewear users.